How precise can we be?

Hi Michael..me Deen from Golden Sand, Malaysia. Ho...

2009-08-25T16:39:12.852+10:00

Hi Michael..me Deen from Golden Sand, Malaysia. Hope we can share some ideas here. Greeting from Malaysia.

Deen

MichaelI agree with your ideas. Back to basics tel...

2009-02-19T17:12:00.000+11:00

Michael

I agree with your ideas. Back to basics tells us that Communications is just part of "promotion" and there's few extra "P's" that get missed.

Its a case of delivering rhetoric and not value - which needs to link the other elements of the value chain such as services together with the product. This value needs to be aligned with the markets and their maturity, price preparedness, channel preference etc etc.

Some great feedback here, thankyou.Finding time to...

2008-10-01T12:31:33.184+10:00

Some great feedback here, thankyou.

Finding time to do more seems to be a universal challenge. Arguably, the more we do the less strategic we are so the effect compounds! An extra hurdle is certainly created by the feeling 'on the outside' of technology advances.

I can see a campaign by a smart web 2.x player, like: "We know you've been busy but you haven't missed out! Come and try us out". This acknowledges and validates trial usage. And trial is critical to software adoption.

The effect of brands on social affinity is something I had not really considered - so thankyou Pedro. Depending on your outlook, this could be a good or bad by-product of consumerism. Watch this space for more on that topic.

Michael

Some very good points made- I agree with the essen...

2008-10-01T10:05:00.000+10:00

Some very good points made- I agree with the essence of Verb' comment that the one major thing holding the revolution back is the time resource. I feel that many more would be using the online services if their life were not so filled with other things. The more that this is integrated into the lives of busy people, one would hope, the quality of online contribution will lift also (a second major hindrence of growth).

It is amazing how much these tools (facebook, myspace, linkedin et. al.) are spoken about outside of the social media space. Being a social media laggard myself, I find it amazing how much membership acts as a proxy brand name to flaunt with friends and create social affinity.

Two things are holding me back:
1. Time
2. The feeling that I have missed the boat on social media

I wonder how much the latter applies to those not boarding the bandwagon- I suspect many.

Pedro.

I very much agree, and have found the best way to ...

2008-09-30T09:56:00.000+10:00

I very much agree, and have found the best way to learn what social media is... is to be a part of it. Which involves a coupple of elements which might conflict with the traditional work environment - trust and time. I hope the more people that become a part of it (even if they're just passive members on LinkedIn or Plaxo) that it will eventually open eyes to the exciting opportunities this new world presents.