tag:blogger.com,1999:blog-996382359969228664.post5711945326523255100..comments2009-02-19T17:20:50.115+11:00Michael Zivianihttp://www.blogger.com/profile/13757002009246966813noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-996382359969228664.post-25726907772540153832009-02-19T17:12:00.000+11:002009-02-19T17:12:00.000+11:00Michael<BR/><BR/>I agree with your ideas. Back to basics tells us that Communications is just part of "promotion" and there's few extra "P's" that get missed. <BR/><BR/>Its a case of delivering rhetoric and not value - which needs to link the other elements of the value chain such as services together with the product. This value needs to be aligned with the markets and their maturity, price preparedness, channel preference etc etc.Leighton Jenkinshttp://blog.thejenkinspartnership.com.aunoreply@blogger.com