Evolution not Revolution

Welcome to my inaugural blog. Having found this probably means you are somehow connected to the communications profession. You probably also have an interest in measuring, proving or improving your world. Well I hope this blog series satiates your needs but please post here either way and I will adjust accordingly.

One of the fundamental tenants I want to start with is the concept of change. Working with Microsoft in the ‘90’s taught me a big lesson about that: Perhaps the best way to manage change was to create it! No point being worried or ignoring it, communications is changing and evolving around us with: new tools, new approaches and, compressed timeframes.
So, three questions come to mind:

• How do communications professionals best respond to change?
• What do customers now seek and how different is it to what they wanted before?
• How do we find opportunities created by this new context?

I hope to explore these themes over the next few posts but until then, all thoughts welcome!